Shop Tactics with Roja Dove

Unique floral arrangements, silver napkin holders and silk scarves are just some of the luxuries master perfumer Roja Dove goes in search of in and around Bond Street. In between signing copies of his latest book; The Essence of Perfume at this month’s launch in The Fumoir at Claridges, he reveals five of his favourite haunts.

DSC_8867Image © Ruth Ward 


Hermès, 155 Bond Street

I would never forego a trip to Hermes. My collection of scarves represents different points in my life and instantly transports me back to how I was feeling when I bought them… In the same way that scent unlocks the floodgates of memories.

McQueens at Claridge’s, 49 Brook Street 

Kally Ellis is a genius! No wonder she arranges the flowers for the Vanity Fair party at the Oscars each year. It’s great that she’s now in the centre of London as I can always have her creations around me. I wouldn’t dream of going anywhere else whenever I need flowers for an event.

Jean Rousseau, Piccadilly Arcade

The ultimate secret! This atelier produces some of the most beautiful bespoke crocodile pieces in the world.

The Coburg Bar at The Connaught Hotel, Carlos Place

Relaxing at the end of the day in one of the winged leather chairs, glass of champagne in hand is one of life’s little luxuries. I’m proud to say that I have created a perfumed candle for the hotel, which encapsulates the way The Connaught wraps its arms around your senses.

Asprey, 167 New Bond Street.

An exquisite example of British excellence. As soon as I step foot into the store, I’m met with impeccable service and unrivalled craftsmanship. I recently bought napkin rings, and I can’t imagine throwing a dinner party without them.