Shop Tactics with Jonny Dodge

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Photography: Foxall Studio / Elodie Nizon

Jonny Dodge is an F1 events entrepreneur, adventurer and founder of the Dodgeball Rally. 

Earlier this month, shoppers charging around Mayfair may well have been stopped in their tracks by a stunning array of sassy supercars cars prowling around Bond Street. They belonged to the Dodgeball Rally, a bi-annual car rally organised by Jonny, which takes place on public roads across Europe.

Jonny kick-started his career in London, organising celebrity parties and events. He then went on to buy the Aura nightclub in Mayfair. As the events grew in scale and number, Jonny formed GP Management, a global events and experience company. Over the years he has organised everything from F1 Festivals to ‘Superyacht’ at the Monaco Formula One. GP Management and its sister company ‘Life Prive’ create some truly unique experiences such as a one-off private shopping day on Bond Street in December together with the Bond Street Association.

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Before Jonny and the other participants taking part in the rally embark on the next leg of this road trip to Monza via the Italian Alps, you might find him making a last minute pit stop in the Polo Bar at The Westbury hotel or shopping for new season knits at Hermès. He reveals more of his favourite Mayfair destinations below:

Mews of Mayfair, 10 Lancaster Court

I could write a book on Mews! It’s an amazing concept, which has grown and grown and taken over most of Lancaster Court. Many an important F1 deal has been made here – a haunt for those in the industry. Back in the day, Jenson Button had a private party here after winning a race and that was pretty incredible. I recommend getting a table outside at the courtyard restaurant and ordering the halloumi and meat platters.

The Westbury, 37 Conduit Street

I’ve been meeting clients and friends for dinner or drinks at the Westbury hotel for the past five years. The Polo bar is the perfect spot for business meetings and entertaining clients. Unlike some places you go to in Mayfair, which tend to be a little loud and crowded, the Westbury is both refined and comfortable.

Mappin & Webb, 1 Old Bond Street

I recently designed my fiancées’ engagement ring here. I went through the bespoke process of designing the piece, which involved starting at the Mappin & Webb store on Bond Street and then visiting its Hatton Garden design studio. I had an idea in my head as to how the ring should look and saw the design through from scratch with the help of its head jeweller. To create something so unique was an amazing experience. And my fiancée likes it, which is a good!

5 Hertford Street, 2-5 Hertford Street

I think 5 Hertford Street currently holds the top spot among London’s private members clubs. The crowd from Annabel’s has migrated across there and now that it has opened up the roof it is just beautiful. To have a roof terrace in Mayfair is perfect – definitely a plus. The food is great as are the people. You meet so many different characters. It’s where you’ll find me on a midweek night chilling.

Hermès, 155 New Bond Street

I wish I were more of a fashion guru but I’m not. Instead, I go with a standard traditional look, so the Hermès aesthetic works really well for me. I shop here for key wardrobe staples such as belts, wallets and other coveted accessories, which are so beautiful and classic. I’ll go in again soon in search of jumpers – I mean ‘new season’ knits!

 

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