At the start of 2016, lingerie, beach and loungewear specialists La Perla, announced Pedro Lourenço as its new creative director. Lourenço, who has held positions at Lanvin and Giambattista Valli, will present his first collection for the luxury Italian brand, for autumn/winter 2016 at Milan Fashion Week.
However, those with a penchant for La Perla’s sculptural forms and architectural lines, will be given a sneak preview of the inspiration behind the upcoming collection during Brown’s London Art Weekend. Indeed, La Perla has plenty of treats in store during the three-day event. For starters, on Friday July 1st following the official kick-off Gallery Hop, it will be hosting a cocktail evening from 8-10pm at its Burlington Arcade men’s concept store. It’s worth noting here that in recent years La Perla has expanded its menswear collections and opened dedicated men’s stores both in London and Milan.
Meanwhile, art-loving lingerie connoisseurs can also participate in curated walking tours led by one of BLAW’s expert guides on Saturday 2nd/Sunday 3rd July. The walks take place twice daily starting with a ‘breakfast’ tour at 10.30am followed by an ‘afternoon tea’ tour commencing at 3.30pm. Before setting off from La Perla’s Old Bond Street flagship, participants can view the timely in-store exhibition aptly named; ‘The Making of a Collection’. The showcase goes behind the scenes of Lourenço’s innovative, architectural approach to fall/winter 2016 through a series of atmospheric photographs – some of which are shown here.
According to the official line, art has always been a fundamental reference point in the inspiration of La Perla’s collections and the definition of its aesthetic vision. The La Perla’s fall/winter 2016 collection, for instance, takes inspiration from the Zero (art) movement. Founded in the late Sixties by German artists Heinz Mack and Otto Piene, it is commonly interpreted as reaction to Abstract Expressionism by arguing that art should be devoid of colour, emotion and individual expression. It explains why La Perla’s gallery hop, includes a tour of the Mazzoleni Art and The Mayor Gallery, both of which specialise in works from the group’s wider collective. Best heel forward!