THE Q&A: Erdem Moralioğlu Guest Curates for Sotheby’s Contemporary Curated London auction. 

This month, London-based fashion designer Erdem Moralioğlu, turns his hand to art, guest-curating a sale of contemporary works for Sotheby’s. The Contemporary Curated sale, which includes 205 lots, takes place at the celebrated auction house’s New Bond Street HQ on March the 15th and is estimated to raise a possible £3.5 million.

Renowned for his use of experimental textiles, vibrant prints and expert craftsmanship, Moralioğlu has narrowed his choice of works down to ten. Each piece has inspired him in one way or another in his own work and spans 50 years of artistic medium from pioneering photography and Abstraction to American figurative painting. The designer’s eclectic pick includes works by Alex Katz, Thomas Ruff, George Condo and Joseph Albers – some of which are shown here. As for his appreciation of art, the designer waxes lyrical about his passion in his answers below:



Bond Street News: Where does your passion for art originate?

E.M: Art has always been part of my life. My mother would read to my sister and me every night and show us art books. She was a very visual person. When we visited England (her home country) we would go to places like the National Gallery and The British Museum. She always encouraged us to be creative. When I moved to London to study at the Royal College of Art my interest in art continued. Studying at the RCA was an amazing experience; one week we would have Hussein Chalayan as a guest speaker, the next it would be Wolfgang Tillmans…

BSN: How much does art play a part in your collection inspiration?

E.M: I’m constantly looking to art for inspiration. It can often be a catalyst for what I’m exploring for the season. For my current collection I was looking at the European emigrants in the late 19th century that moved into the great plains of Western America. I was looking at Andrew Wyeth’s realist paintings, in particular the piece titled ‘Christina’s World’.

BSN: Would you consider yourself to be a ‘collector’?

E.M: I started collecting art about seven years ago. The first thing I bought was a photograph by Wolfang Tillmans. Initially I only looked at photography, but recently I’ve become interested in illustration and painting. Most recently I have bought work by Rineke Dijkstra, Candida Hofer and a Hockney photo collage. My favourite pieces currently live in the store and include a David Hockney photo collage and drawings by Andy Warhol and Jean Cocteau. My house is currently under construction, so most of the art is in storage or propped up against walls at the studio.

BSN: What was it like to collaborate with Sotheby’s on the upcoming sale?

E.M: My first connection with Sotheby’s was purchasing pieces for my collection. A couple of months ago Sotheby’s and I partnered for the launch event of ERDEM X – a folio of ten photographs by Sølve Sundsbø to celebrate my ten year anniversary. It’s a fascinating process to work with an auction house through all aspects of a sale, from the cataloguing to actually looking at the specific pieces and getting to grips with the body of work. The variety of works is so exciting – it’s an amazing learning curve.