Like most luxury Italian menswear labels, Pal Zileri prides itself on its rich heritage and native, homespun fabrics. It has been defining casual and elegant wardrobe essentials since the 1980s and in July it showed its first ever runway show under new creative director Mauro Ravizza Krieger. Together with a newly revamped Bond Street flagship, change is afoot. Below, Ravizza Krieger’s opines on taking the brand forward and the makings of a great suit.
How are you making your mark on Pal Zileri?
Since joining Pal Zileri, I have been involved in creating a new Pal Zileri identity and updating the brand’s DNA. This new direction – in the product, as well as the campaigns and brand message – follows a unique concept we call ‘Avant-Craft.’ It describes an experimental approach to a timeless tradition and is a synthesis of skilled craftsmanship, attention to detail and loyalty to the brand’s cultural roots.
Tell us about the new look Bond Street store.
We are delighted to be here in such an important neighbourhood for fashion. The repositioning and the opening of new stores in strategic locations in major cities around the world is a central issue in the rebranding strategy of Pal Zileri. In London, we were lucky enough to already have a great location. We only had to give the space a new ‘soul’ to reflect the new brand philosophy. An interesting ‘Made to Measure’ project and monogramming service on bags and other accessories will soon be implemented in all our flagship stores.
How would you describe a contemporary Pal Zileri suit?
Elegance and function are the keywords that describe a modern Pal Zileri suit. Proportions are classic but updated with clean lines and impeccable details. The silhouette is becoming more and more important. Our clients want to see their body shape shown in a modern way, that´s why we are working hard to create slim-fit shapes with softer fabrics. You have to feel comfortable in a suit and only then will it look chic and elegant.
What can we expect to see in the Autumn/Winter 2015 collection?
As previously mentioned, the brand is evolving and having somewhat of a rebirth. This season sees an innovative take on sartorial proportions and techniques, which are executed by the hands of Italian craftsmen. New pieces will maintain a classical, less formal, contemporary attitude. For autumn we have presented biker jackets, which can be worn over a tailored white shirt and parkas paired with a classic slim-fit suit.