Shop Tactics with Nazy Vassegh

Often described as the most imaginative and glamorous art and antiques fair in the world, Masterpiece London offers for sale museum-quality works including fine art, jewellery and furniture with exceptional provenance from over 150 leading galleries worldwide.

Now entering its sixth year with chief executive Nazy Vassegh at the helm, the event saw record sales of over £100 million in June 2015.


© Alice Lubbock

With 24 years experience in the art world, Nazy’s career began at Sotheby’s where her passion for the finest masterpieces led her to the post of managing director of the Impressionist and Modern Art Department. Later she founded her own independent advisory firm focusing on 20th Century art, working with a number of major banks and high-end luxury brands. She has also sat on various boards such as the Mayor of London’s Advisory Board for Arts & Culture and is a prominent supporter of the ICA

Suffice to say, when it comes to the curious twists and turns of the art world, this art fair CEO has seen it all. “The art world constantly amazes me!” says Nazy. “It is fast paced, global and you have to keep up in order to remain relevant.  I really enjoy and cherish this aspect of my life.”

Born in in Tehran, Nazy spent her formative years in Los Angeles before attending boarding school in the UK and settling in London, which she now calls home. She says: “London is an exciting, cosmopolitan and international city that appeals to me on many levels. Whether in Mayfair, Bermondsey or Hampstead, I particularly enjoy exploring areas on foot, mixing food, art and shopping in an afternoon.”  She shares her favourite Mayfair haunts below:

Fera at Claridge’s, 49 Brook Street

I absolutely adore Claridge’s on every level and Fera at Claridge’s serves the most creative modern British cuisine I have ever experienced. The menu is ever-changing which means that you don’t get bored and I always feel like it’s a treat whenever I go there. The service is sublime.

Symbolic & Chase, 30 Old Bond Street

Symbolic & Chase believe that jewels should be viewed as works of art and not mere symbols of portable wealth. The owners carefully select pieces for their Old Bond Street space based on the beauty of design, virtuoso execution and historical significance.

Dior, 16 Conduit Street

I have fallen deeply in love with Dior over the last year or so. I think that Raf Simmons has taken the design to new levels and has beautifully reinterpreted this iconic historic brand. I will certainly visit the new boutique on Bond Street as soon as it opens.

Blain Southern, 4 Hanover Square

Because the space they have is simply fantastic. It allows a diverse roster of artists to put on exciting shows. Its Bill Viola show was one of my favourites.

Ronald Phillips, 26 Bruton Street

Ronald Phillips handles the best, as well as the rarest pieces of 18th-century English Furniture, particularly mirrors, from prestigious makers. It is always a treat to go in there and Simon Phillips is a fountain of knowledge. I always feel like I’ve learnt something when I visit.