William Asprey, the seventh generation member of the celebrated Asprey family, founded William & Son in 1999. With his penchant for shooting and love for the finer things in country and sporting life, he is as quintessentially British as the brand he has created.
At the Bruton Street flagship collections of the finest jewellery and timepieces, leather goods and silver and glassware as well as paraphernalia for elegant penmanship and gamesmanship are displayed over two floors. The gleaming store is also the first point of call for any country sports enthusiast in search of kit and tackle. It also stocks bespoke, handcrafted shotguns as well as William & Son’s own line of perfectly cut but suitably sturdy country clothing.
Speaking of which, the autumn/winter 2016/17 collection has a decidedly more contemporary edge than the traditional styles of past. Key pieces include women’s Orkney Tweed waistcoats and Breeks (breeches). Then there are pea coats, cashmere shawl collar cardigans and Linton tweed field coats for men. All tweeds are designed by William & Son’s in-house team and manufactured in Scotland, demonstrating further William’s dedication to home-grown craftwork and his mission to keep British manufacturing alive. Take the brand’s first knitwear collection for instance. The collection is produced in Hawick, in a factory William & Son recently purchased.
In London, William’s been known to stay longer than necessary at wine tastings and feels right at home in a hotel with a good signature fragrance. He shares more of his favourite haunts below:
Bellamy’s, 18 Bruton Place
Bellamy’s is just a stone’s throw away from our gunroom so it’s perfectly convenient to meet with friends or clients at William & Son and then walk across for lunch. The atmosphere is calm and relaxing whilst the food is outstanding. If you need a table last minute without a booking, they will always do their best to find you one.
Hedonism Wines, 3-7 Davies Street
Hedonism is like a treasure cave full of unique and exciting wines. I love the interior. It matches the welcoming atmosphere with experts always on hand to offer their endless extent of knowledge. It’s my go to for a great bottle of wine, although the wine tastings always tempt me to stay slightly longer than necessary!
The Connaught, Carlos Place
The Connaught holds many memories for me, as it is just a few doors away from where we were previously based on Mount Street. The service is second to none and the staff are extremely accommodating. Having held many William & Son events at the Connaught, nothing is ever too much to ask. Even after moving to Bruton Street it is still a place regularly visited. As soon as you enter the lobby and smell their signature scent you instantly feel at home.
Halcyon Gallery, 144-146 New Bond Street
The Halcyon Gallery is an amazing gallery for so many reasons. Firstly for working with so many emerging and established global artists – it represents artists from all parts of the world. It’s so easy to only see the work of artists around you when living in London, however Halcyon Gallery really champions the best from all over the world. By working with such varied artists, it allows guests to access art exhibitions, which they might otherwise miss due to lack of knowledge or interest.
Dege & Skinner, 10 Savile Row
With 150 years of heritage and knowledge, it’s no surprise Dege & Skinner is the family run business I go to for suit tailoring. I enjoy visiting Savile Row and even more so now Dege & Skinner has introduced its first selection of ready-to-wear suits and blazers. As William & Son are for the craftsmanship, Dege & Skinner are passionate when it comes to protecting the traditions that have led to its success.