Shop Tactics with Whitney Bromberg Hawkings


Photo – Foxall Studio


For many of the stores on Bond Street, keeping a good florist on speed dial is essential to their business. Luckily, Dallas-born Whitney Bromberg Hawkings – co-founder and CEO of Flowerbx is one of the select few that brands including Bottega Veneta, Tiffany and Dior turn to whenever there is reason to beautify a store.

Specialising in single-variety arrangements, Whitney also dresses some of Mayfair’s finest dining tables. For instance, her Flowerbx arrangements could be seen at Annabel’s glittering re-launch dinner last month, while over at Isabel, tall gladiolas, carnations and roses are currently arranged in curvaceous glass vases, en masse, to provide maximum impact.

There’s nothing conventional about Whitney’s path to floristry.  Prior to co-founding, Whitney steered the Tom Ford PR machine for 19 years. Unlike other luxury florists – of which there are plenty – Flowerbx runs on a direct-to-customer approach, whereby single-varietal bunches are bought direct from the growers, thus cutting out the middleman. These are then delivered straight to customers in a small fleet of bespoke Flowerbx refrigerated vans.  And with no physical stores to worry about, costs are kept down even more.

So no evening classes in flower arranging then? According to Whitney, having previous experience in branding and high-end luxury was all she needed to start up her new business, plus, it taught her a lot about flowers along the way.

“Having lived in Dallas, New York, and Paris, London seems to me to be the perfect mix of all of the best parts of each of those capital cities, “ says Whitney who has lived here for 15 years. “London is completely metropolitan and international, but somehow one still has the impression of belonging to a neighbourhood.  I am comforted by how easy it is to become a part of London while it still remains so grand,” she adds. We caught up with Whitney in the bar at Isabel restaurant and asked her to talk us through some more of her favourite Bond Street haunts:

Cecconi’s, 5A Burlington Gardens

My dream day on or around Bond Street would be breakfast with Harpers Bazaar and Town & Country editor, Justine Picardie, at Cecconi’s, where I would eat an egg white omelette to start the day off right.  The chic, intimate interior makes it feel like deals can be made here, and indeed lots of mine have.   It is also ideal for people watching and sure to deliver a great dose of glamour.

Tiffany & Co, 25 Old Bond Street

After breakfast at Cecconi’s, I would then wander across the road to Tiffany’s, as there is still nowhere else where window shopping can lift your spirit in quite the same way.  After being one of the “First Ladies of the UK” in the recent Tiffany Metro campaign in conjunction with Tatler, I have had my eye on the new Metro collection that recently launched– in particular, the gold and diamond bangles which are at the top of my Christmas wish list.

Charbonnel et Walker, One, The Royal Arcade, 28 Old Bond St

I always go to Charbonnel and Walker at Christmas for the most magical stocking fillers for my kids, even though they always try to steal the champagne truffles that I choose for my husband.  I love the old-fashioned deliciousness and total decadence of this quintessentially British chocolate store.

Saint Laurent, 32-33 Old Bond Street

This is a throwback to my days working for Tom Ford. I still love a beautifully-cut suit. Few people (other than Tom who is not on Bond street!) cut a jacket like Saint Laurent. Also, for the party season that is descending rapidly, I need the perfect tuxedo trousers that I recently spotted in the window, or a chic little black mini dress to channel my inner Carine Roitfeld.

Annabel’s, 44 Berkley Square

Lastly, having a second wind, I am ready to hit the dance floor at Annabel’s.  I can hardly wait for the opening of the new club in January, but in the meantime, there are few places like Annabel’s for good old-fashioned fun and glamour.  We hosted a FLOWERBX dinner recently at Annabel’s, where few of the guests left before 2 am on a school night, and I love that it is one of the few places that still tempts me to do that.


Window On Bond: S.T Dupont at William & Son


There’s something about the ultra-slim lighters, elegant fountain pens and leather bound writing boxes in S.T Dupont’s current collection – a selection of which can be seen at William & Son’s Bruton Street store – that instantly transport you back to a bygone age of luxury and glamour. Think Casablanca, the film that is, or any other epic made during the golden age of Hollywood and there you have it.

Since its beginnings in 1872, the Paris-based luxury goods brand has acquired an impressive following; from emperors and statesmen to Picasso, Audrey Hepburn and Humphrey Bogart. Today, its expertly crafted products are a hit with the more modern-day glitterati.

This year marks S.T Dupont’s 145th anniversary.  Brand CEO Alain Crevet is the man charged with bringing this historic luxury label to a younger audience and advancing it into the digital age through its recently launched e-commerce site. Fusing old with new is also part of the challenge. All of its products are produced by skilled craftspeople at its factory in Faverge, France. “As a heritage brand that is committed to innovation, we grow with new technology but stay true to traditional craft techniques,” says Alain noting the 150 steps it takes to create each of its signature lighters.

Prior to joining S.T Dupont, Alain headed up LVMH’s perfume and cosmetics division. He is also a member of the Colbert Committee, which unites the largest French luxury brands and promotes them around the world. Alain could also be described as an indefatigable traveller. He also plays rock guitar in his spare time and when in London, always makes time for a stop at the Gagosian and Halcyon galleries.

Perhaps packing for yet another business trip, visiting new stores and speaking directly with customers, spurred the idea to launch S.T Dupont’s latest foray into travel pieces. It’s new Iconic collection for instance, features a selection of travel bags and wallets. The line also boasts a dyed cotton canvas and leather holdall, similar to one that was previously commissioned by Humphrey Bogart. The story goes that ‘Bogie’ came to S.T Dupont in search of a travel bag, one akin to an oilskin doctor’s bag that was lightweight but rugged enough to stand up to the demands of his fast paced international lifestyle.


Staying on a Hollywood note, S.T Dupont recently launched several new products to coincide with the opening of ‘Murder on the Orient Express’. The most decadent, a limited-edition collector’s writing set is available to purchase for the sum of £1,500 at William & Sons. The set is inspired by the original 1930s S.T Dupont trunk case previously owned by Princess Eugene. Look closely and you will spot it whenever the camera pans around Princess Dragomiroff’s onscreen cabin.


As for choosing William & Son as one of its main London points of sale, Alain says: “S.T Dupont is the perfect fit with this luxury purveyor of watches and diamond jewellery. Its client base fits perfectly with that of S.T Dupont – catering to customers with an exquisite taste in craftsmanship.”

Karl Lagerfeld’s Topsy-Turvy Tree For Claridge’s



It’s beginning to look a lot like Christmas in the heart of the capital, now that Claridge’s has revealed its highly anticipated designer tree. This year, it has been given a quirky twist by fashion maestro, Karl Lagerfeld. Who better than the creative director of the Chanel and Fendi fashion houses, to add a touch of monochrome magic and luxe sparkle. You only have to look at the current Chanel collection for dazzling fabrics and one of the party season’s most coveted items, Chanel’s knee-high glitter boots.

This is the eighth year that Claridge’s has invited an iconic name from the world of design to create a unique installation in their own distinctive style. Previous guest designers have included Alber Elbaz, Dolce & Gabbana, Apple CEO Jony Ive and the industrial designer, Marc Newson.


For his design, German-born Lagerfeld has turned the notion of a freestanding tree on its head – quite literally – by hanging it upside down and high above the Claridge’s’ Art Deco staircase. And in case you were wondering, the tradition of hanging a tree from a ceiling by its base has its roots in antiquity.  As legend has it, the English monk Saint Boniface who went to Germany in the 7th Century to preach the gospel, first discovered this practice there. It is said that Boniface used the triangular shape of the Fir tree to describe the Holy Trinity of God the Father, Son and Holy Spirit, and by the 12th Century the fad for inverting trees had spread to Central and Eastern Europe as a symbol of Christianity.

Meanwhile, back in 21st Century Mayfair, Karl Lagerfeld’s magnificent spruce measures 16.ft tall and is festooned with metallic-coloured foil streamers and snowflake decorations. At its top, or should that be trunk, sits a large silver star, while at its foot lies a circular shearling rug. “Christmas trees are the strongest ‘souvenir’ of my happy childhood,” says the designer of his latest creation.



Elsewhere at Claridge’s, for the first time in its 151-year-old history, the celebrated hotel has created a series of Claridge’s Christmas hampers, packed with the same gastronomic treats that visitors can enjoy in its Foyer, Reading Room and Fumoir bar. Three sizes of lidded willow baskets are available to purchase: the Davies Hamper (£295) containing aged Negroni and a signature Christmas pudding amongst other goodies. Then there is The Brook Hamper (£495), which includes a bottle of Laurent-Perrier La Cuvee Brut and Pierre Marcolini Caramel & Praline Chocolate Squares. And finally, The Mayfair hamper, the largest of the three, which includes a Dundee Cake and a copy of the recently launched Claridge’s Cookbook. The latter features the Lobster Wellington, which was created for 2016’s Christmas tree launch party. Or if you prefer, skip straight to the cocktail section. Happy Christmas!

Bond’s Best – Tiffany & Co. T Square Pavé Diamond Bracelet


If you would like to see this stunning T Square bracelet in your stocking this Christmas (and let’s face it, who wouldn’t) then perhaps now is the time to start making subtle hints to your other half.

Inspired by the striking Manhattan skyline, the latest iteration of Tiffany’s iconic T Square design (£9,800) comes in a choice of 18k gold or 18k rose gold. Each piece features 60 round, brilliant diamonds, embedded in a way, which alludes to the bright lights and skyscrapers of the Big Apple.

Meanwhile, back in London, it was the job of model and designer Alexa Chung to unveil Tiffany’s Christmas windows. The enchanting displays take their cue from Gene Moore, the legendary American window dresser who made his mark on the Fifth Avenue flagship during the 1950s. No doubt the twinkling lights of Tiffany & Co, Old Bond Street, are a draw to any modern-day Holly Golightly, in search of timeless keepsakes and other treasures.

Tiffany & Co. 25 Old Bond Street

Mr Armani’s New London Emporium

London Fashion Week is in full swing with all the key events taking place at the Store Studios on The Strand. And last night, (September 17), things reached fever pitch as Giorgio Armani moved his Emporio Armani catwalk show to London for the very first time. The headlining show, which received rave reviews, was designed to coincide with the opening of the newly refurbished Emporio Armani Bond Street store, which despite a soft launch earlier this month, officially opens today.




I’ve been given a sneak preview of the new-look boutique, which feels radically different to the store that existed before, though the address is still the same of course. Spanning over two floors and measuring 905 square metres, it feels bright and airy thanks in part to the two colossal street level windows. They drench the entranceway in natural light, which seems to carry you down the wide glass staircase to the womenswear department on the lower ground floor. This then leads to something rather rare in central London – leafy outdoor space. I’m told that Mr Armani personally saw to every design detail throughout the store, working closely with his team of architects. And it shows.

Both men’s and womenswear in the current A/W 2017 collections are arranged on racks in carefully edited, easy to read groupings, showing more than one way to wear an outfit. London’s experimental fashion style has also been taken into consideration and there’s a less formal feel to the current window display. As one assistant tells me in sotto voce, Mr Armani rarely puts jeans in the windows. Here though, they are styled with a beautiful cashmere coat – something you wouldn’t see in more conservative cities such as Milan. Pieces made with eco-friendly leather and faux fur are also given pride of place in this London flagship. Meanwhile, gadgets such as skateboards, Polaroid cameras and segways emblazoned with the distinctive EA logo, are clearly aimed at a hip, London male.

From today, the store will be selling a capsule collection called ‘New Bond’. It consists of three pieces designed by British fashion students and handpicked by Mr Armani as part of a competition organised with the British Fashion Council and some of the U.K’s leading fashion schools. As part of the design brief, students were asked to “bring the essence of British style” to three iconic Emporio Armani pieces. The winners, Boyeong Lim, Kameel Shahjhan and Dmitry Gotsfrid created a bag, a pair of shoes and a bomber jacket respectively. The winning pieces (shown here), will also go on sale at Emporio Armani stores in Manchester and Glasgow as well as the website.

Armani has long supported emerging talents fresh out of fashion school. The 83-year old designer says: “British design schools are among the most interesting in today’s arena. They produce unique talents, by encouraging the originality and individuality of each student. I believe that to be successful in fashion, creativity must go hand in hand with a pragmatic and realistic approach; I would like to use this initiative to encourage a dialogue between these two elements, giving the winners a useful opportunity to succeed and move forward in their careers.’  Bravo!

Emporio Armani, 51-52 New Bond Street.



Bora Aksu, the Turkish born, London-based fashion designer is a regular fixture at London Fashion Week. His eclectic womenswear has been gracing the runways here since February 2003.

“London Fashion Week is best known for launching new and exciting talents,” says Bora. “London is fortunate to have incredibly powerful fashion colleges, which also play an important part in this. In my case, Central Saint Martin’s helped shape me and find the perfect balance in my design philosophy.”

Bora’s designs fuse traditional elements with the new to create a whimsical beauty. For his S/S 2018 collection, the self-confessed romantic takes inspiration from the 19th Century Turkish painter, Mihri Müşfik Hanım. This extraordinary woman, a true Bohemian, is said to have given up a privileged life to pursue her passion for art.

Meanwhile the Bora Aksu brand is surging ahead. In addition to the 13-flagship stores spread across the Asia Pacific region, another two– one in Singapore’s Marina Bay, the other in Korea – will open in early 2018. To keep an eye on his expanding business, Bora now flits between East London and Hong Kong’s Harbour district, where he has offices and a design studio in both places.

“Hong Kong has such a lively fast speed style on the surface, but if you go underneath it’s possible to discover a serenity and calmness. I do love it when I’m there but I also miss London, which is my home.”

Looking further ahead, Bora is putting the finishing touches on a new capsule collection for children, simply named; ‘Bora Aksu Kids’. A selection of pieces from the ready-to-wear collection will be produced in mini sizes, launching in Bora Aksu stores next year.

It’s a wonder the busy designer has the energy for anything else but he will always find time to paint. “I find painting is the best way to recharge my batteries in a ‘non-fashion’ way.” Not one to sit and watch the oil paint dry, you are more likely to find Bora at the following hotspots:

The Cafe at Sotheby’s 34-35 New Bond Street

In the busy entrance lobby of this famous auction house this discreet cafe is perhaps hidden from eyes and not a very obvious choice for Mayfair. The space is small but stylish. Decorated with iconic black and white photographs it really is an amazing place to come and relax in a calming environment.

Charbonnel et Walker, One The Royal Arcade, 28 Old Bond Street

I have always had a sweet tooth and Charbonnel et Walker fulfil all those chocolate cravings. Even when I’m not really in the mood for chocolate, I’ll still go there and treat myself to something from the wonderful display of confectionary in the window.

Royal Arcade, 28 Old Bond Street

Whenever I am in the Bond Street area I like to wander down to the Royal Arcade. With its beautiful architecture and quirky shops, it feels like you are stepping back in time, straight onto the pages of a Charles Dickens novel.

Wild Things flowers, 47 Davies Street

Flowers have always been an amazing source of inspiration to me. For my S/S 2017 runway show, we covered the entire backdrop with real ivy from Wild Things. Another season, all the models wore fresh flower crowns made to order by this beautiful florists. Wild Things always has such incredible displays, which often spill out onto the pavement.

Erskine Hall & Coe, 15 Royal Arcade, 28 Old Bond Street

Ceramics always fascinate me and Erskine Hall & Coe is the perfect spot to drop in and see the latest in contemporary design. It specialises in contemporary and 20th Century ceramics work and often showcases up- and-coming British artists.

The Rise of the Gucci Superfan

It is the first day of September and under a cloudless blue sky, Bond Street is buzzing with lunchtime shoppers. With new season pieces being dropped into stores at regular intervals, there appears to more of a heightened sense of retail fervour than usual. Such is the case at the Gucci flagship boutique where a steady stream of chauffeur driven Jaguars come and go, dispatching shoppers directly to the front door.

For several months, stanchions have become a common fixture outside this busy Bond Street address. More likely to be seen at red carpet events, the cordons are there to enforce ‘crowd control’ as ever growing numbers of Gucci aficionados flock here from all four corners of the globe.

The rise of the ‘superfan’ – affluent twenty somethings mostly, still living at home – are enthusiastic followers of fashion. Their loyalty lies with their leader, Gucci creative director Alessandro Michele. Since taking up the post in January 2015, the Renaissance man has turned the Florentine fashion house on its head, by introducing a wide range of covetable items at accessible price points. In doing so, he has re-ignited the brand’s cult status and attracted great swathes of millennials, hungry for news.

With big hits such as the Ace sneaker, double G buckle belts and signature florals, snake and butterfly motifs, each new piece is instantly propelled into the Gucci fanosphere via the power of social media. Today, some 17.2 million devotees follow the Gucci Instagram feed. Meanwhile, Gucci sales have seen a rise of 43 per cent in the first six months of this year alone.

Curious to know what makes this celebrated luxury brand so successful right now, we asked this trio of diehard fans to show us their purchases and tell us why they ‘heart’ Gucci so much.

Name: Lachlan Dix


Age: 18

Occupation: Student – business marketing.

Lives: London

I am the first to admit to being a Gucci ‘superfan’. The Gucci brand has risen up under Alessandro Michele. He has made it cool again and introduced a whole new series of must-have products to the mix. There is so much diversity in the Gucci men’s collections now. The clothes are no longer beige. Instead they are bright and colourful. I came here looking to buy a white suit jacket to wear to a dinner party tonight. I couldn’t afford anything from Gucci until recently and now I own so many pieces including the Ace sneakers, track pants, and my most treasured item, a Gucci double G silver necklace. I am prepared to wait for the latest pieces. I waited two months for a shell suit hoodie from the S/S 2017 collection to arrive in store and have already chosen some pieces from the online A/W 2017 lookbook. I subscribed to the website and that’s where I get all the latest Gucci news. Then there is Instagram of course. Alessandro’s use of ‘memes’- images of animated GIFs, often with text splashed across them and then shared on social media – makes Gucci completely different to any other brands currently out there. He is a genius!


Nicole Jeary


Age: 23

Occupation: Content writer at the Investment Observer

Lives: London  

My mother is Italian and has always been a fan of Gucci and its Italian heritage, so I grew up admiring her Gucci bags and boots. Gucci today is very contemporary, eclectic and fun – I really like their new direction, it’s a fresh, youthful spin on the classic style of the house. I just got a promotion at work so I came to buy myself a card holder to celebrate. I’d already done a bit of research before coming here today and knew for a while that I wanted this particular design. The blush pink colour is a nice change from black, which I would usually have opted for. It is actually my first Gucci piece, so I’m really excited about it. For a luxury goods brand, the accessories are at a good price point and are something special that you’ll have with you for a long time. Alessandro Michele has really revitalised the brand in recent years. I like the fact that he is not afraid of colour. And I reckon I’ve probably liked every one of Gucci’s Instagram posts.


Name: Selina Lalin


Age: 21

Occupation:  Student – business management

Lives: Thailand

I make sure I come to London every month for shopping. Bond Street is where all the big brands are located in one convenient place. I love Gucci. It is one of my favourite luxury brands. I came to the store today to buy a hat for my next beach holiday. It is packed in a really beautiful box, which they then put in this enormous shopping bag. I really like Gucci’s use of embroidery throughout the women’s collections. Everyone is wearing the Gucci Ace sneakers – I like the ones which have a bee motif embroidered on the side. Alessandro Michele has really taken the brand in a new direction over the past few seasons. What I like about Gucci now, is that it still carries the classic Gucci pieces such as the double G logo bags but Alessandro has made sure it is really fashion-forward by adding really modern pieces such as shoes, sunglasses and T-Shirts. When everybody tends to look the same these days, Gucci really makes you stand out from the crowd.